For making a complex service comprehensible to the customers or the viewers and for delivering the right value proposition, the 'content first' approach in designing has achieved much success. Creating the landing page of a concerned site in tune with such an approach has proved to be successful enough to let objective based designing attain the desirable goals without facing much hassle. The multiple facets of 'content first' approach in designing are as follows: • Aims at: Communicating with the viewers or the would be customers through merely designs is indeed a challenging task and until and unless there is a smooth articulation between the company and the clients, a successful business is a far fetched goal to achieve. The 'content first' approach in designing helps delivering to the customers, complex services and value propositions in a clear and a precise manner. • Approach undertaken: The 'content first' approach gives the first priority to the contents. Thus such a designing is always content oriented. The content is written first and then it is used as the foundation base for the design to be crafted. • Way to implement: The approach that is undertaken is that of objective based designing(OBD). The objectives are to be fixed up first and for that it requires a whole lot of researches and strategies. Then the work done is to be evaluated, assessed and measured so that the goals are attained. • How does it help: The 'content first' approach when undertaken, certain benefits are obtained. It helps in decreasing the bounce rates, leads to a remarkable increase in beta sign ups and make successful a sharp decrease in the cost per lead. • The strategy that is to be followed: Certain things are to be remembered while accomplishing the task of designing. Merely by dint of aesthetics the viewers can never be influenced to disclose their personal information. So along with aesthetics the value proposition must be clarified. The contents crafted prior to the designing, must be referred to time and often for developing the design and for attaining the targets. Unrestrained scalability and user friendliness must be taken into consideration while developing the design, important information must be culled and filtered for reaching up to the viewers and the clients confidently and the basic ideas of the concerned design must be clearly articulated to the viewers so that they do not face any problem while understanding the specific services that are provided to them on the part of the concerned company. As a conclusion it can be said that words being one of the most powerful vehicle for articulating ideas, The 'content first' approach gives the prime importance to words. However, it must not be thought that words are suffice enough to help the developer or the designer attain the conceived goals. Words must be coupled well with sheer aesthetics and one's spontaneity to choose with discretion what color palette or typography would best suit the concerned design. The stakeholder's feedback is very important and the processes of designing must not shrug off the responsibility to get hold of such valuable feedback. Author Bio: The author of this article is working for https://www.google.com/maps/place/Wheelistic+Web+Design/@27.286352,-80.345077,15z/data=!4m5!3m4!1s0x0:0x8c5494ad4d4a8d24!8m2!3d27.286352!4d-80.345077 since three years and regularly writes on varied design related topics.
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July 2017
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