A good design brief plays a very important role in the formation of a killer design that can successfully fulfill the purposes of branding and that of reaching out to the target group of viewers or the customers. A lucid yet a purposeful design brief is thus an important need. To write a good design brief certain things are to be kept in mind and the most important aspects of a perfect design brief can be jotted down as follows: Clarify the nature and the purpose of the project: The design brief, as one of its rudimentary aspects must have a clear and a neat project guide that can make the designer understand what the project is all about, what target it aims at, what should be the approach and finally what the output is likely to be. The Brief must contain clear cut instructions so the designer do not face much of a problem is actually conceiving the nature, the purpose and the angle of the project. This knowledge would surely help the designer to accomplish the intended task commendably. The brief can ask from the designer sample designs of one or two items or that of a wide range of materials having some active or passive links with the intended project as per the requirement. Talking about the goal: It is very important on the part of the brief to clearly state what goal it aims at for aiding the designer with a right scheme or plan. The brief must clearly explain what it aims its design to give to the viewers or the customers and in which way it should appeal to the customers. Once these points are clarified to the designer, even he can come up with some brand new ideas aiming at the success of the project which the company is yet to think of. Determining the target group of audience or the customers: The brief must be clear about who are group of people the design want to reach out to. The designer can thus be aware of the demography of the target group, its likes, dislikes, behavioral patterns, requirements and expectations. More clear is the understanding of the designer, more clearly will it get reflected in the design and thus would it head towards achieving its goals. Sometimes the brief can even provide the designer with some ideal samples to simplify the task of the designer. What key messages are to be incorporated: The brief must highlight the most vital information that the design must have. For instance the brief must inform the designer that the design in the offing must have a compelling Call To Action and some other important details associated with the concerned brand or the company. The brief must clearly state what are the obvious information the design must carry. It may be the promo code, the store map or most importantly the logo. The brief can also provide the designer with a design style guide to help the designer with the project. Sometimes, information related to the formats, the file sizes and sometimes ready images, if there are any, are to be provided to the graphic designer. Time lines: This is indeed a very important aspect. The brief must state clearly within what span of time the designer is supposed to submit the project. If not too flexible it must not be too rigid. In the field of designing, the Florida based company Wheelistic Web Design is a note worthy name. The company is presently involved with several projects and it has a large client base spread out in and across the world. To know more about the services provided by the company, click on https://www.google.com/maps/place/Wheelistic+Web+Design/@27.286352,-80.345077,15z/data=!4m5!3m4!1s0x0:0x8c5494ad4d4a8d24!8m2!3d27.286352!4d-80.345077. Author Bio: The writer of this article regularly writes contents for the SEO and the blog posts of Wheelistic Web Design Company.
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A clear articulation between the designer and the clients is extremely important as both need to clarify one's requirements to the other. The better the things are clarified between the two parties, the easier it is to attain the desired targets. However, the clients do come up with innumerable demands and sometimes all cannot be fulfilled by the designer, be it related to technicalities or aesthetics or something else like the deadlines. In the present web centric world the designer and the client communication is indeed important. However, the designer must clarify certain things to the clients beforehand and among many things that the designer can say, five are of utmost importance. The following are the five most important things that a designer must say to his clients: Factors related to time and money: Sometimes the clients come up with extremely rigid and strict time lines, within which it never remain possible for the designer to accomplish the task. The designer best knows how much time a design can actually take to get completed. Even if the designer tend to be too very flexible with the desired time limit, it is true that a complex design would naturally demand more time and more energy on the part of the designer and undoubtedly more expenses on the part of the clients. So the designer, prior to his taking a task must clarify all these factors related to time limit and cost to his clients. The designer's perspective: The designer is provided by a neat design brief by the clients. The clients may nurture expectations like the designer would be applying latest, coolest and the most trendy designs that are in vogue in the present web world. However, in case the designer fails to completely fulfill the expectations of the clients, the design often get canceled. It must be understood on the part of the clients that the designer is the best person to understand what would actually go well with a particular design and that the expectations of the clients can actually tamper the design marring it in every possible way. Thus the designer must clarify this point to the clients in polite terms and must talk about the importance of a bit of a flexibility on the part of the designer in association with his intended project. Importance of contents: The designer must clearly state to his clients that without a proper content it is difficult on his or her part to understand the requirements and the expectations of the clients. Thus a designer must tell the clients that without content it is difficult to make the design. That the client is the most important factor: The designer must tell the clients that they do matter a lot and without them the whole designing would fall apart. That the designer cares: The designer must tell the clients and make them feel in a convincing manner that they really do care for the clients. The designer must tell the clients that the likes and the dislikes of the clients mater the most and that the designer would try his or her best to adhere to the preferences of the clients. To provide the readers with a little bit of more information, it is important to mention that the Florida based website company, named, Wheelistic Web Design, has established a firm foothold through its commendable work and multiple services. The company has a global client base. To know more about the services provided by the company, click on, https://www.wheelisticwebdesign.com/blog/. Author Bio: The writer of this article regularly writes designing related contents for the SEO and the blog posts of Wheelistic Web Design Company. The year has come with a fresh set of new trends in the context of social media marketing. These new trends have seamlessly fused with the social media platforms to provide the viewers with infinite joy and manifold benefits. Experiencing social media platforms has thus turned into an exciting activity altogether. The new trends featured by the new year in association with social media networks, can be jotted down as follows: Featuring live videos: This new trend has spread rampant all over the social media platforms and it has proved itself to be infinitely potential in drawing the mass in increasing numbers and in retaining their interest. Live videos have been noted to be highly effective in connecting with people in their real time zones and thus they have developed new scopes and avenues for real time interactions and clarification of queries. Existing videos have survived though, they have got replaced in great degrees by the live videos and have indeed succeeded in providing the larger mass with the real time experience and entertainment be it through chat or through live projection of something. Often video ads roll in between the images and the contents promoting brands and overall live video has emerged successful in establishing contacts with the viewers from more close quarters than that of the already existing videos. Featuring target oriented ads: Social media platforms are increasingly being noted to uphold ads which are crafted after a thorough analysis of the demographic, social and emotional traits and last but not the least the expectations of the target group of viewers. By being specific with the marketing ads it has been possible on the part of many brands and companies to achieve more conversion and in achieving more customers over the social media platforms. Social contents along with the website contents: Maintaining a neat balance between the social and the website contents has proved to beneficial and often the social contents have been noted to act as the very fuel for feeding the website contents. Personalized contents featured in the social media platforms can add warmth to the website contents to draw the attention of the readers and for retaining their interest in a particular brand. Web developers and the social media promoters are aware of these new trends and they are trying their best to apply these in their field of work . To provide the readers with an important information it must be mentioned that in the field of SEO, content and social media marketing, Wheelistic Web Design Company, situated at Florida has established a firm foothold winning hearts of millions of clients spread out in and across the world. To know more about the services of the company click on, https://www.wheelisticwebdesign.com/portfolio/. Author Bio: The writer of this article regularly writes contents for the SEO and the blog posts of Wheelistic Web Design Company. Merely writing a great blog post unfortunately does not ensure a steady and an increasing flow of readers. Certain other technical things are to be done to actually ensure that a good many number of readers find an easy access to the contents. A subscriber's list always make the readers' access to the blogs easier and there lies its importance. Certain things can be done and followed to ensure a better exposure of the blogs posts to a larger number of customers. To say it in other words, one must follow certain things to ensure an increasing number of subscribers to the blog. Let the Do's be jotted down as follows: A clear CTA OR Call To Action: Often the blog developer makes a gross error in keeping things blurry and in making the readers ponder about what actually to do to join the subscribers' list. This is simply a blunder made for the blog. The contents can be simply fabulous, augmenting the readers' interest to read more. Thus the blog must have a clear Call To Action button so the readers do not find any difficulty in signing with or in joining the subscribers' list. A clear CTA is thus a must have. Placement of the Subscribe box: It is interesting to note that the position of the subscribe box in the blog can make a huge difference. There are a plenty of options like the subscribe box can be placed in varied positions like, at the header, the footer, the side bar or in a pop up. However, what would work the best depends on the context and the behavioral pattern of the concerned customers. The customers' preferences do vary and the variation at times is also affected by the nature of a company. Thus at times, what may work for one company, may not work for the other. To understand it better, it is always encouraging to follow up through some testing to analyze where the customers are clicking, what information they are searching for and what actually is working better in the long run. Smart CTAs can be used through Hubspot, which will surely increase the opportunity for testing images, messages and location to find out what is working out the best. Specially positioning the CTAs: It is not always advantageous to position a CTA in the blog alone. Rather, at times, the CTAs can be placed in certain other places like in the highest trafficked blog pages, In the 'About Us ' page, in the home page or in any other popular web page. Changing the location of the CTA can lead to an increasing conversion rate. Creating options for gaining more subscribers: Contents in the landing pages always aim at providing the viewers with set of new and valid information that would benefit them. It is better to create boxes to ask for the viewers' feedback so that it can be known whether they have demand for similar type of informative contents or not. In this way an increasing number of people can be added to the subscriber's list. Making irresistible offers: Often great offers cannot turn off the customers. Quality, informative contents along with lucrative offers given to the customers can do all the wonder. In the field of content marketing, SEO and Social Media services the Florida based marketing company Wheelistic Web Design Company has established a firm foothold. The company has a large client base scattered all across the globe. To know more about the services provided by the company, click on https://www.wheelisticwebdesign.com/services/. Author Bio: The writer of this article regularly write contents for the SEO and the blog posts of Wheelistic Web Design Company. |
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