A good design brief plays a very important role in the formation of a killer design that can successfully fulfill the purposes of branding and that of reaching out to the target group of viewers or the customers. A lucid yet a purposeful design brief is thus an important need. To write a good design brief certain things are to be kept in mind and the most important aspects of a perfect design brief can be jotted down as follows: Clarify the nature and the purpose of the project: The design brief, as one of its rudimentary aspects must have a clear and a neat project guide that can make the designer understand what the project is all about, what target it aims at, what should be the approach and finally what the output is likely to be. The Brief must contain clear cut instructions so the designer do not face much of a problem is actually conceiving the nature, the purpose and the angle of the project. This knowledge would surely help the designer to accomplish the intended task commendably. The brief can ask from the designer sample designs of one or two items or that of a wide range of materials having some active or passive links with the intended project as per the requirement. Talking about the goal: It is very important on the part of the brief to clearly state what goal it aims at for aiding the designer with a right scheme or plan. The brief must clearly explain what it aims its design to give to the viewers or the customers and in which way it should appeal to the customers. Once these points are clarified to the designer, even he can come up with some brand new ideas aiming at the success of the project which the company is yet to think of. Determining the target group of audience or the customers: The brief must be clear about who are group of people the design want to reach out to. The designer can thus be aware of the demography of the target group, its likes, dislikes, behavioral patterns, requirements and expectations. More clear is the understanding of the designer, more clearly will it get reflected in the design and thus would it head towards achieving its goals. Sometimes the brief can even provide the designer with some ideal samples to simplify the task of the designer. What key messages are to be incorporated: The brief must highlight the most vital information that the design must have. For instance the brief must inform the designer that the design in the offing must have a compelling Call To Action and some other important details associated with the concerned brand or the company. The brief must clearly state what are the obvious information the design must carry. It may be the promo code, the store map or most importantly the logo. The brief can also provide the designer with a design style guide to help the designer with the project. Sometimes, information related to the formats, the file sizes and sometimes ready images, if there are any, are to be provided to the graphic designer. Time lines: This is indeed a very important aspect. The brief must state clearly within what span of time the designer is supposed to submit the project. If not too flexible it must not be too rigid. In the field of designing, the Florida based company Wheelistic Web Design is a note worthy name. The company is presently involved with several projects and it has a large client base spread out in and across the world. To know more about the services provided by the company, click on https://www.google.com/maps/place/Wheelistic+Web+Design/@27.286352,-80.345077,15z/data=!4m5!3m4!1s0x0:0x8c5494ad4d4a8d24!8m2!3d27.286352!4d-80.345077. Author Bio: The writer of this article regularly writes contents for the SEO and the blog posts of Wheelistic Web Design Company.
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