Product designing is an art that requires a lot of aesthetic sense and a sound knowledge about the concerned subject matter. This nuanced work is indeed rewarding, challenging and exciting at the same time. In order to design a product as per the requirements one needs to have a command over the content and one also need to be a problem solver to operate well in the industrial front. The process of product designing demands a joint effort on the part of developers, designers, product owners, strategists and last but not the least the users. The processes of product designing involve a methodical set of tools that follow a linear sequence of execution, yet flexible to be applied at any point of the designing process. The tools are set up in such a manner that they suit any industrial set up, making the task of designing less strenuous and less cumbersome. Certain steps are to be followed to accomplish the processes of product designing successfully: • Having a clear product vision: The product that is to be designed must be understood well and it should be clearly forwarded to the prospective users or the customers, why the product would appeal to them and why it would stand out in the crowd. It must be imagined that a press release is being written on the concerned product for the prospective customers. For this, a clear vision of the product is something mandatory to be obtained. At times when a concrete product does not exist, but the concept does, the stakeholder can be encouraged to write a thoughtful piece of narrative involving not only the product description but also the values that it would promise to the customers. It should be written in an engaging manner how the concerned product would influence the users in a positive manner. • Encouraging a thorough research: In order to understand well, which product will be suitable for the users or in which way the products are to be designed to cater to the requirements of the customers, merely the perspective of the stakeholders won't do, no matter how thoughtful he might be in his approach. For a clear understanding of the product vision it is important to undertake a thorough research on the concerned field and it is also important to make a data base of the customers' choices and priorities through a proper survey. • Preparing a smart and an analytical questionnaire: Setting up the right questions for the customers to answer, is very important as through these questions, provided they are unbiased, the user's feedback can be taken. This feedback is very crucial for designing the concerned product successfully. • Data synthesis: After the feedback and the necessary interviews are taken, or in other words after all the important data is collected, the time turns ripe for a thorough analysis of the data. The data must be analyzed in terms of the themes, connections, relationships, opportunities and the practical benefit that it grants to the users or the customers. Apart from all these the product designing processes involve testing at any point of the designing process, determining the usability issues of the concerned product, analyzing the product values in terms of the users' behavioral pattern, understanding the elaborate designing system and the user relationship. Author Bio: The writer of this article regularly publishes blog and articles for https://www.wheelisticwebdesign.com/blog/. A proficient content writer with years of experience in the web developing and graphic designing.
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July 2017
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