The domain of web designing has undergone a whole lot of transformation with the changing paradigm in technology, outlook and in the digital expression. The age old print technology or print design has been overwritten by digital platform and the outdated, archaic elements have been substituted with the web native experiences. Such a paradigm shift has been the offshoot of technological improvement, for instance, new advances in browser and broadband capabilities, development in HTML, CSS, Java Script and else. Page less design is definitely the future of web design in more than one ways. Let us focus on the most important of them. • Motivating the customers to act: The purpose of every website is to attain certain objectives in relation to the present and the future customers. The objectives may revolve around certain prospects, customers, business partners or the global market. However, no matter what the objectives deal with, for their fulfillment some action on the part of the customers is much needed. The page less web design induces the viewers or the prospective customers to act by motivating them through stories. The stories are framed in such a manner that they somehow captivate the viewers by establishing some kind of connection with their emotions and sensibilities. This promotes interaction of the web design company with the viewers or the customers to positively contribute to the growth of the business. • Casting a more telling impact on the mind of the viewers: When compared to a normal website, the page less web design is not only less complicated and seamless, but it is also more effective in captivating and engaging the viewers, casting a more telling impact on their minds through the easy flowing stories that it features. The task of the viewers in case of a page less web design remain hassle free as unlike a normal one, the viewers are not asked for contact information prior to their proper understanding of the site, they are not induced to indulge in guess clicking on the links and they are not bored by the same layout or the format of a normal web page having the mundane aspects strewn all through, such as the image icons, side bars containing various links, vertical or lateral navigation, a prime body of the textual content and others. Rather the viewers only need to scroll down to naturally traverse through the stories featured in a single page and it keeps their task more easy going. The message that is delivered, also remain pithy and precise. • Drawing the interest of the customers and keeping them hooked on: A page less design not only looks good but it do possess the potentiality to make the viewers feel good. It offers several micro experiences and bubble-wrap interaction revolving around the promotion of conversion rates. Yet the viewers remain hooked on to it as it gives them sheer enjoyment. Feedback is thus generated spontaneously and animated features like flip and fold buttons, chiming sounds and fun features help the viewers retain their interest. Apart from all these a page less web design naturally augments the conversion rates, keep restricted the bounce rates, encourage sharing, and helps in faster downloading. A page less web design is user friendly, time saving, affordable, more interactive and most importantly it looks fabulous in almost all devices. Author Bio: This article has been written by an eminent content writer having avid knowledge in graphics and website designing. The author also writes on branding, content marketing for https://www.wheelisticwebdesign.com/services/.
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July 2017
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