For a website or a blog, while SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing. SEM is indeed an integral part of the SEO and to make the most of a website or a blog, for knowing well about the subtle intricacies of its operation it is important to get oneself acquainted with some of the most basic and popular terms related to SEO. Some important terms related to SEO and SEM can be jotted down as follows: Back link, in link or Link: These are common SEO terms which immensely influence the search rank of a website or a blog or a web page. These are hyperlinks given in other websites that directly guides and points back to your own website. Page rank: This term is used by Google to estimate the relative importance of the different web pages. Increasing number of links to a page (Considering their values) assured a higher importance of a concerned page. Linkbait: This term refers to a written content, a video, or something else like a quiz that takes the initiative to attract an increasing number of backlinks to a page, for the purpose of increasing its rank in the search engine. Linkfarm: This term refers to a group of websites where each is noted to be integrated to the other through links for the sake of improving the rank of the concerned web pages in the search engine. Nofollow: This SEO term is used to instruct Google not to count or take into consideration certain links or search algorithms for judging the page ranks. Such links can either be sponsor related or something related to advertisements or those that are created by the bloggers themselves. Title tag: This term generally refers to the page title and it is one of the most vital determining factors of the concerned web pages’ rank in the search engine. The title tags must contain the relevant and the catchy keywords as they help immensely in motivating the viewers to have a look at the web pages. At the top of the browser the title tags are visible. Meta tags: Meta tags refer to those key words or the tags that help in providing more information associated with the contents of the concerned web pages. These tags are not visible to the viewers as they are incorporated within the head section of the HTML code. Search Algorithm: The search algorithm helps Google to find out the most relevant pages as a response to the search enquiry. For doing so Google considers over 200 factors including the title tags, the meta tags, the domain and the nature of the contents, the page rank value and so on. SERP: This term stands for the search engine result page. The page that is received in a particular browser, as a result of searching for relevant links with reference to some key words inserted in the search bar is called the SERP. These are some of the most relevant terms related to SEO and SEM. Apart from these there are a few more like cloaking, web crawler, key word stuffing, duplicate content, canonical url , robots.txt and else. Author Bio: The author of this article is a designer from Wheelistic Web Designing Company, Florida. He is also a blog writer and has written a variety of informative articles on designing. To visit the site of Wheelistic Web Designing Company click on https://www.wheelisticwebdesign.com/portfolio/.
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