It has been predicted by the experts and seers that the experience of computing would go screen less within few years and it would be substituted with more intuitive and engaging stories where the voice would be getting the first priority. Computing in the near future, as it has been foreseen by many stalwarts, would go beyond the domain of pixels to reach a new level of invisible computing experience. Learning the art of copywriting have been considered to be very important as the growing trends have shown a sharp decline of merely visual designs, the emergence of words as the unit of a visual imagery and growing use of images that embody both the voice and the text. Thus the modern graphic designers who are operating in this field must master the art of copywriting to render a modern touch to designing. Procedural design engines like The Grid and Act-On are competent enough generate content based layouts and at times page variations are also be provided for the designers to choose with their discretion, the killer layout from the lot that would stand out in the crowd. Certain points can be jotted down to understand well why the modern designers must have certain knowledge about copywriting: • Failure of visual designs to cope well with the customer's requirements: Changing contexts demand changing display technology and different devices, which however has not been possible to be brought on the part of the designers. This has led to a sharp decline of visual designs and text based designs have successfully filled up that lacuna. • Frequent changing of the visual methodology is unattainable: Visual designs to gel well with the changing contexts look for new emerging display methodologies to go hand in hand with the new technologies. Bringing such a frequent change in the visual methodology is not that easy. • Words have been considered to be infinitely powerful: It has been considered that words have no substitute as they are omnipotent. Words, unlike visual designs can work in any context, any cultural backdrop, any social context, any picture resolution and it can be the best unit of expression. • Words can provide the customers with a gripping narrative: No other vehicle of expression other than words can provide the customers with the entire experience through engaging narratives that make the reconfigurable visual interfaces not something indispensable. Thus screen less interfaces have taken the upper hand. Thus considering all these points it can be said that a modern designer must learn certain things for sure. The designer must gain knowledge on how to structure a story to attract the customers, they must master the art of writing involving and engaging contents, although it is not something that actually can be learned in a literal sense and finally they must know how to make the transition from visible to invisible computing a fulfilling experience on the part of the viewers and the customers. Author Bio: The author of this article regularly writes on various web designing and web development topics. The author shows avid interest in graphics designing and works for https://www.wheelisticwebdesign.com/portfolio/.
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July 2017
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