Redesigning the look of an iconic brand or in other words to conferring a striking change to the visual appeal of a well known brand is quite challenging as it involves a whole lot of risk and criticism. Changing the identity of an iconic brand inside out, instead of aiming at re-branding, must look forward towards giving the existing identity of the concerned brand a new look, may be a little bold one to set it apart from the crowd of other corporate brands in the global front, while adhering strictly to the age old values of the company. Rendering a new look to the brand identity may demand a change in the color palette, typography, design or the very essence that the brand embodies, but it does not mean that its responsibility towards carrying forth religiously the company's values would attain a shift or alteration. The new look of the brand must be able to convey with a firm conviction that the company's values have remained the same no matter how different the redesigning of its brand has proved to be. The customers must not have any doubts regarding the quality of the company's products or services because of the changes brought in the looks of the concerned iconic brand. While redesigning the look of an iconic brand certain points are to be remembered: Sticking to the primary color palette: Redesigning the look of an iconic brand though involves a metamorphosis of the visual elements like the design, pattern, logo or icon, the company must try to stick to the original or the primary color palette to keep the age old essence of the company intact. A rearrangement of the colors can be definitely made but the company must try to use the same types from the color palette, that were used in the original brand icon. This will help the company to prove the fact in a subtle but obvious manner that it is has not dislocated itself from its roots, rather it has taken an initiative to further strengthen its roots by refreshing the looks of its brand icon. Redesigning everything at a time: Instead of infusing changes in the image of the brand icon a bit by bit, it is encouraging to bring changes in everything pertaining to the brand icon, at one go. Redesigning everything at a time may sound to be quite a bold move on the part of the company, and the drastic failure on the part of the company in convincing the customers that the change in the brand icon image has in no way affected the company's products and the services, may be anticipated but no matter how discouraging the very idea seem to be, redesigning everything at a time will actually make a more confident move on the part of the company than bringing changes step by step. The re-branding must be convincing in a positive manner: The company somehow must deliver this feel to the customers that it has chosen for the redesigning of the brand image not to whitewash any misdeed committed on its part, rather it has taken such a decision to further boost up its brand image in the minds of the customers. The idea of keeping the core logo of the brand intact is safe as with it remains attached the customers' sentiments about the concerned brand, its products and its services. In the sector of logo designing, web developing and branding, the Florida based logo and web designing company, Wheelistic Web Design is indeed a rising name with clients in an around the world. The company by dint of its commendable work has secured a firm ground for itself in the global front. To know more about the products and the services of the company click on https://www.wheelisticwebdesign.com/blog/. Author Bio: The writer of this article regularly writes contents on designing for the SEO and the blog posts of Wheelistic Web Design Company.
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